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The Bloom
is definitely on at Cyberflowers.com
- Information Technology
Association of Canada - Best Practice Case Study
An online
store like Cyberflowers is really a great benefit to customers.
It's never closed, makes shopping and selecting gifts a lot easier,
customers can select from an extensive catalog of over 200 items
categorized by occasion, and you can see the flower arrangement or
gift item before you buy. It's fast, it's convenient, and with Quick
Shop customers can fast track and complete the order in minutes.
And, our pricing is custom tailored separately to the Canadian and
U.S. markets. We're here to help people buy, as opposed to trying to
sell them something. That's a subtle but important
difference.
 Ms. Gonsalves
stresses that customer service is vital to e-business. You have to
establish and maintain customer loyalty and we do that by giving the
customer top-notch service. At Cyberflowers, for example, we have a
100% satisfaction guarantee, as well as a preferred customer program
for loyal customers.
Cyberflowers
customers can make a free donation to their favorite charity when
they shop. Cyberflowers.com site is designed with several built-in
incentives to catch the attention of online surfers and give them a
reason to return again and again. The Free Reminder Service helps
customers avoid the embarrassment of forgetting that important
birthday, anniversary or special occasion.
One of the
greatest success stories has been "Cyber Bouquet," another free
service that allows site visitors to send a personalized message
with music and a selection of over 250 images - a cyber bouquet - to
anyone with an e-mail address.
Customers
visit Cyberflowers.com looking for gifts, so unique and distinctive
gifts have recently been added in addition to flowers, such as fresh
seafood, chocolates, individually hand-crafted candles and a versatile floor chair.
Cyberflowers.com also offers an "Affiliates Program" to
online businesses who wish to add a flower shop to their websites
and earn additional revenue. Membership of the Affiliates Program is
free.
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